Sunday, January 31, 2016
Saturday, May 30, 2015
Too much fun not to share!
Friday, May 29, 2015
Thursday, May 28, 2015
Here is a little something I found today, what a trip down memory lane. Can you imagine a time where we questioned the usefulness of video pre-roll? Read on if you dare:
Despite the rapid growth of digital video advertising, marketers are still learning how to use the medium most effectively. The IAB Research Council undertook a study of a video advertising campaign for a major national retailer brand. This research sought to provide insights into which combinations of lengths and placements of digital video advertising are most effective. The IAB commissioned Millward Brown and Dynamic Logic to undertake this research, which serves as a case study on digital video ad effectiveness. The findings of the study include the following:
30-second spots do well at conveying a complex or emotionally resonant message, but work best in user-initiated placements (where the user must take an action, like clicking on an ad or rolling over an in-text link, to begin playing the ad) where viewers display more patience for long messages.
Pre-roll, in-text, and in-banner video ad placements can all contribute to achieving the goals of a campaign; however, different placements may perform optimally with different creative lengths.
As a single campaign case study, the findings here do not represent definitive conclusions. However, they do offer useful guidance for the industry, and point in productive directions for further research in the area of digital video creative length and placement.
Download the complete case study by clicking here
Tuesday, December 23, 2014
The results of the contest so far have been outstanding:
In summary, here are 7 tips to make a social media contest successful:
In summary, here are 7 tips to make a social media contest successful:
Wednesday, December 17, 2014
After Google's most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.
The survey shows a definite shift toward more traditional web ranking factors. Last year’s Local Search Ranking Factors survey had Google Places and Citations weighted heavily, but this year’s study shows that on-site signals and links are the most powerful factors.
This shift is consistent with Google’s recent local ranking algorithm update, Pigeon. Many Local SEOs claimed they weren’t hit by Pigeon – but it’s more likely that, because they took a more wholesome approach to local SEO, their sites simply had more authority to begin with.
The most important point we try to hammer home to potential clients is that you can’t fool the nerds at Google. Everything you do, both on and off your site, should be working toward the end goal of making your user experience awesome… not trying to fool Google into placing you higher on search results pages.
So, taking what we’ve been able to figure out about the Pigeon update and adding in the results from the 2014 Local Search Ranking Factors survey, here are two simple tips to help you set the stage for Local Search success in 2015:
- Be Awesome
- Earn Awesome Links
Okay, So How Are You Supposed To Be Awesome?The best thing you can do for Local Search success in 2015 is to take all the energy you put into trying to fool Google and instead use that energy to make your site better.
Take a long, hard look at your site and look at your competitors’ sites. What can you do to be better? You know that your potential customers will be looking at multiple sites, so make your site the best in your vertical.
Make sure you’re avoiding these common pitfalls – they’re all basic, but we still see far too many sites tripping up on these:
- No Home Page Content. Your customers (and search engines) need to know what you’re all about. If your home page has a slider/banner and just a few sentences, you need to add more useful content there immediately.
- Only A Few Sentences On A Page. Your customers (and search engines) are checking your website for useful, relevant information. If you offer a product or service, don’t just say, “We sell X, call us for more information!” Today’s shoppers want immediate information, so you need to pack every page with useful content.
- Spamming Keywords. Far too many websites rely on this outdated tactic. You’re not going to rank well everywhere in your state simply because you listed out 100 cities separated by commas on your home page. Does that huge list of cities provide useful information for customers? No. Does it help you rank in Google? Definitely not. Get rid of the junk and populate your site with relevant, informative content instead.
- Awful Title Tags. You’ve got about 500 pixels of width for your title tags; anything longer will be truncated when it’s displayed in search results. The title tag should summarize the page – it shouldn’t be a huge chunk of keywords you’re trying to rank for. Put your primary keyword phrase at the beginning and your business name at the end. If you’ve got 100 keywords stuffed into your title tag, you just look desperate.
Don’t Forget Your Local OptimizationWith on-site signals now carrying so much weight, it’s more important than ever to have your local optimization ducks in a row. It won’t do you any good to bang out a ton of citations if your site doesn’t include the local signals that Google expects it to have.
Again, these are old-school basics, but we hardly see any websites correctly optimizing for local areas:
- Include City/ST in your title tag. Remember, the title tag is incredibly important for optimization, and including your city and state is an important signal for local relevancy.
- Include City/ST in your H1 heading. It doesn’t have to be the entire heading in and of itself — what’s important here is to include your city and state in the page heading to further show local relevancy.
- Include City/ST in your content. Far too many sites forget to include City/ST information inside the site content. Optimizing for local search won’t work unless you’re talking about your local area in your content.
- Include City/ST in your alt text on images. It’s amazing how many times we see sites that don’t include alt text. Remember, Google can’t see what’s in your images, so alt text helps provide a better understanding of your page content. Including City/ST information can really help boost local relevancy.
- Include City/ST in your URL. If you’ve got the ability to edit your URL structure, try to include your city and state information in your URLs. Again, this can go a long way toward providing a stronger local signal to both customers and Google. Important Note: if you’re going to update your URLs, don’t forget to set up 301 redirects so that the old address is permanently pointed to the new one.
Wednesday, December 10, 2014
Search engines have two major functions - crawling & building an index, and providing answers by calculating relevancy & serving results.
Imagine the World Wide Web as a network of stops in a big city subway system.
Each stop is its own unique document (usually a web page, but sometimes a PDF, JPG or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available – links.
- Crawling and IndexingCrawling and indexing the billions of documents, pages, files, news, videos and media on the world wide web.
- Providing Answers Providing answers to user queries, most frequently through lists of relevant pages, through retrieval and rankings.
“The link structure of the web serves to bind all of the pages together.”Through links, search engines’ automated robots, called “crawlers,” or “spiders” can reach the many billions of interconnected documents.
Once the engines find these pages, they next decipher the code from them and store selected pieces in massive hard drives, to be recalled later when needed for a search query. To accomplish the monumental task of holding billions of pages that can be accessed in a fraction of a second, the search engines have constructed datacenters all over the world.
These monstrous storage facilities hold thousands of machines processing large quantities of information. After all, when a person performs a search at any of the major engines, they demand results instantaneously – even a 1 or 2 second delay can cause dissatisfaction, so the engines work hard to provide answers as fast as possible.
Search engines are answer machines. When a person looks for something online, it requires the search engines to scour their corpus of billions of documents and do two things – first, return only those results that are relevant or useful to the searcher’s query, and second, rank those results in order of perceived usefulness. It is both “relevance” and “importance” that the process of SEO is meant to influence.
To a search engine, relevance means more than simply finding a page with the right words. In the early days of the web, search engines didn’t go much further than this simplistic step, and their results suffered as a consequence. Thus, through evolution, smart engineers at the engines devised better ways to find valuable results that searchers would appreciate and enjoy. Today, 100s of factors influence relevance, many of which we’ll discuss throughout this guide.
How Do Search Engines Determine Importance?
Currently, the major engines typically interpret importance as popularity – the more popular a site, page or document, the more valuable the information contained therein must be. This assumption has proven fairly successful in practice, as the engines have continued to increase users’ satisfaction by using metrics that interpret popularity.
Popularity and relevance aren’t determined manually. Instead, the engines craft careful, mathematical equations – algorithms – to sort the wheat from the chaff and to then rank the wheat in order of tastiness (or however it is that farmers determine wheat’s value).
These algorithms are often comprised of hundreds of components. In the search marketing field, we often refer to them as “ranking factors” Moz crafted a resource specifically on this subject – Search Engine Ranking Factors.
Wednesday, December 3, 2014
Definition of link building:Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.
Why is link building important for SEO?In order to understand the importance of link building, it's important to first understand the basics of how a link is created, how the search engines see links, and what they can interpret from them.
Wednesday, November 26, 2014
To get the most out of social media, make the relationships you build with it your end goal. That might sound a bit utopian for anyone who is grounded in more traditional and tangible business measurement and metrics, but take a step back from the bottom-line, ROI-seeking aspect to look at the big picture for a minute. The relationships built with customers are the foundations upon which other aspects of your business can and will flourish.
Relationships flourish when you cultivate them, and no other area offers you the opportunity to do this as well as social media. Social channels have broken down the walls between individuals at an unprecedented rate. In 2011, Facebook released data showing that its users were, on average, 3.74 degrees of separation away from one another, making them nearly as connected to each other as Kevin Bacon is to the rest of Hollywood. In the years since that study, the network has only continued to grow. That's pretty amazing, and social media can take credit for making it happen.
Social media is not something you can simply "tack on" to the rest of your marketing, branding, PR, and advertising efforts; it needs to be a fully integrated part of the mix. In doing so, you can create a cohesive and scalable experience for your customers. Think of it as a means to an end, and not an end in itself. Also, it's not as hard as it sounds.
Be sure to integrate social media into your marketing efforts as early as possible to help amplify and solidify your work rather than waiting until the end of a planning cycle to explore social options. If a social presence is clear from the start, your branding will benefit from additional customer touchpoints, PR will see a lift in impressions and reach, and customer service can proactively listen and activate where necessary.
As you can see, a social presence can have far-reaching impact for your organization when it is executed in an authentic and thoughtful manner. By making social engagement a core part of your operations rather than an afterthought, you have a better shot at fully leveraging its power.
Wednesday, November 19, 2014
Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. In doing so, your competitor will quite likely take away the customer at hand, along with anyone else listening.
Wednesday, November 5, 2014
Monday, November 3, 2014
Wednesday, October 29, 2014
Monday, October 27, 2014
Wednesday, October 22, 2014
Monday, October 20, 2014
A Cacophony of Classic Cars Heads To Auction Lambrecht Chevrolet of Pierce, Neb., was like many Midwestern, small-town dealers — owned...
You rarely let your credit card out of your sight, so how do bad guys get your credit card information? Some may get it from a friend wa...
The set up process: Most dealerships have some sort of involvement in Pay per click (PPC) advertising, many of them are nervous to ...
The definitions: Parkour ( French pronunciation: [paʁˈkuʁ] ) (abbreviated PK ) is a holistic training discipline using movement ...
MIT has demonstrated a " Dynamic Shape Displa y" that can physically change shape to render 3D content. As Fast Company report...